Featured Company

Clearly Canadian Beverage Corporation

Clearly Canadian Beverage Corporation (OTCBB: CCBEF), based in Vancouver, B.C., produces & markets premium alternative beverages and products, including Clearly Canadian® sparkling flavoured water, dailyEnergy, dailyVitamin and dailyHydration and are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. The new core product of Clearly Canadian sparkling flavored water involves six flavours, four of which are all natural with original taste. Those flavors are blackberry, cherry, strawberry and raspberry. These products are sweetened with pure cane sugar and ring in at 75 to 90 calories per 8 oz serving. There are 2 zero calorie options; blueberry and pink grapefruit. These are sweetened with sucralose (Splenda) as opposed to aspartame. The sparkling waters also boast of all-natural flavors and no preservatives in keeping with healthier diet trends without sacrificing the same great taste experience that Clearly Canadian consumers have come to expect.

Clearly Canadian enjoys an 80 percent brand recognition in the US on its flagship Clearly Canadian brand and recently announced a system-wide distribution agreement with Dr. Pepper/Seven Up Bottling Group, Inc., greatly increasing exposure and availability of Clearly Canadian products. Clearly Canadian includes private label business and co-branding in its revenue streams

Celebrity Spokesman

Clearly Canadian announced on June 27 that Steve Nash, two-time NBA Most Valuable Player, has entered into a worldwide product endorsement relationship with Clearly Canadian. This three-year exclusive agreement names Steve Nash as Clearly Canadian's official spokesperson and appoints Mr. Nash to the Clearly Canadian Advisory Board.

Mr. Nash, a three time NBA All-Star and regarded as one of the great team players in NBA history, recently took the NBA's Phoenix Suns to the Western Conference finals for the second year in a row. He was recently named one of the "100 Most Influential People" in TIME Magazine's annual issue. His strong connection to Clearly Canadian's home country was evident at the 2000 Olympics in Sydney, Australia where he passionately captained Canada's national basketball team to a successful berth in the quarter-finals of the tournament.

Mr. Nash will energize the company and support its objectives of re-establishing its core brand of sparkling flavoured waters and launching exciting new product lines. He also plans to play a significant role in supporting Clearly Canadian's recently announced Global Water initiative, in which the company aims to be directly involved in building safe drinking water systems in Central and South American villages. This initiative, which commences this year with projects in Guatemala and Nicaragua, is designed to help developing nations access safe and clean water.

Company History

Clearly Canadian Beverage Corporation revolutionized the beverage industry in 1988 with the introduction of its flagship brand, Clearly Canadian sparkling flavoured water -- a premium alternative beverage with distinctive flavours and award-winning packaging.

New, more convenient, more contemporary packages also helped them stand out from the competition. Packaging has been extremely important to the success of Clearly Canadian ever since the brand first hit the shelves in 1988. The company's original pear-shaped 11 oz blue glass bottle stood out dramatically in a sea of cans and plastic containers. An overnight success, brand Clearly Canadian was soon distributed nationally throughout North America and, in 1991, expanded internationally to Europe and Asia where the Clearly Canadian phenomenon began anew with consumers.

Over the years, Clearly Canadian Beverage Corporation has established a reputation for innovation, allowing the Company to differentiate its products in the marketplace. New products and dynamic packaging give consumers exciting new reasons to buy Clearly Canadian brands. Equally important, innovation gives retailers a compelling reason to feature the company's products prominently on their shelves.

The NEW Clearly Canadian appears to be on a mission to retake the leadership position in the fast-growing market segment of "New Age Beverages." Clearly Canadian is using its well-established brand name recognition and its history of delivering great tasting, innovative products in order to compete for significant market share within this high-margin industry. With successful launches by competing products such as Monster, Red Bull and Vitamin Water, the revenue and profit potential of this New Age Beverage segment have never been better.

Clearly Canadian has recently entered into a comprehensive consumer awareness program with one of the most innovative advertising and communications group on the planet; The BrainStorm Group with offices in Toronto and Denver. Among many major client successes, BrainStorm’s expertise helped drive annual sales of a then, small beverage company called Mike’s Hard Lemonade from $5 million to north of $250 million in under 48 months. Prior to Brainstorm’s involvement, almost no one had even heard of Mike’s. Clearly Canadian on the other hand already enjoys 80 percent brand recognition in the US.

Alternative Beverage Industry

According to a recent report by industry trade publication Beverage Digest, the number of cases of soda sold in the U.S. has declined for the first time in 20 years. Soda sales for 2005 recorded 10.2 billion cases, off 0.7 percent from the previous year.

An industry expert quoted in the New York Times report on the Beverage Digest figures suggested that consumers are looking for greater variety and are finding it in the wide selection of sports drinks, fruit drinks, prepared teas, and robust energy drinks.

 

Disclosure: Pentony Enterprises LLC was compensated $12,000 for profile coverage. Pasadena Capital Partners has received $30,000 and 125,000 warrants. Pasadena expects to receive 125,000 additional warrants for continued services. Pentony Enterprises LLC is affiliated with Pasadena Capital Partners and shares in the compensation received. Pentony Enterprises LLC is not a registered investment advisers or broker/dealers. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person or that an investment such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.